Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
Using Landing Pages to Boost Your Conversion Rate
Every business understands the hard work that goes into getting people to visit your website. The next step is to get them to convert, but how? Landing pages. What it is: A landing page is a web page that allows you to collect a visitor’s information such as name, email, and phone number. It should … Read more
Using Social Media Within Your B2B Sales Process
Social media is everywhere in today’s world and every company is using social media platforms for advertising. Whether it’s building a brand following on their own pages or running paid ads, every ecommerce and B2C company is using it. But as a B2B, how should you be utilizing social media’s ad platforms? All Your Customers … Read more
What is Customer Acquisition?
What do all businesses need to survive? Customers. Every business needs customers to earn money and grow. Customer acquisition is the process a company follows to get new customers. A thorough customer acquisition plan would include specific goals, strategies, the necessary activities to achieve their goals, and the metrics you’ll regularly watch to know what’s … Read more
What to Consider When Searching for an Inbound Marketing Agency
After reviewing your marketing goals, you realize you’re not meeting them. You have a great marketing team, but something is missing. You realize you need the help of an inbound marketing agency. But where do you start your search for your partner? The problem is, not all agencies are the same. Even the BEST agencies … Read more
Updates to Google Ads and How They Benefit Your Business
Google is constantly updating their Ads service to stay competitive and to bring businesses the most value. Their message through all of these changes is clear; they want to make it simple to build, maintain, and be successful in running ads. Google’s goal is to give businesses the best ads experience for their money. Here … Read more
How to Build and Scale a (Meaningful) Content Strategy
By now, we’ve all heard the phrase, “content is king.” Content is what influences consumers and companies to make decisions on anything from where they buy their groceries to what company will provide their supply chain services. Content is a powerful component in any marketing strategy, and here’s why: 47% of buyers viewed 3-5 pieces … Read more
Why vs. What: Differentiating You From Your Competition
Pain Points Vs. Products Which are you selling? It may seem like an insignificant difference, but the best sales teams don’t actually aim to “sell products” but rather solve problems. Which sounds more appealing to you? – “Buy my product!” – “Dealing with a headache? This is what’s causing that pain…” Why vs. What One of the biggest … Read more
Why Your Marketing Technology Stack is So Important
No matter what business you may be in, your marketing technology stack is a critical part of your success and is a big determining factor in the effectiveness of your advertising and marketing efforts. What is a marketing technology stack and why does it matter? What Is A Marketing Technology Stack? What Are Its Components? … Read more
Why Your B2B Website Should Have a Chatbot
In the digital age, consumers want to connect with a company as soon as they come across their website. 44% of B2B consumers say the main reason they abandon websites is because there’s no contact info immediately visible. What better way to connect than with a chatbot? 22% (11 out of 50) of the fastest-growing … Read more
2019 Marketing Trends to Watch for in the B2B Space
If you’re in the B2B marketing industry, you may be wondering what innovations and trends are likely to occur in 2019. We’ve put together a list of the trends that we think will be the most significant in the New Year. 1. An Account-Based Marketing & Sales Approach Account-based marketing (ABM) has been a hot … Read more
Facebook Ads vs. Google Ads: Which is Better for My Business?
One of the most common questions that we’re asked by people new to pay-per-click (PPC) advertising is whether their budget is better spent on advertising on Facebook or on the Google Ads platform. And, most of the time, our answer is the same; “It depends on what your goals are!” Both platforms can be great … Read more
Unleash the Power of the Hashtag
In social media marketing, the hashtag is one of the most powerful tools you have in your marketing arsenal. With a hashtag, you can easily tag photos and posts to make them easier to browse, build buzz, and connect with individuals and businesses all over the world. But how do you use them correctly and … Read more