Two pricing models. One transparent philosophy.
Subscription strategies for ongoing demand. Custom-quoted projects for the foundational work. Both built around what's actually included, not what's marked up.
Four principles. Every engagement.
Whether you're on a subscription strategy or a custom-quoted project, the pricing philosophy is the same.
No media markup
We don't take a percentage of your ad spend. Your media budget goes to media. Our fee is for the work we do.
No long contracts
Subscription strategies run in 90-day sprints. Custom-quote projects are priced and scoped upfront.
Bundled pricing
Strategy, creative, copy, and channel management are bundled. No surprise scope creep, no à la carte fee schedule.
Pricing that scales with results
Stack subscription strategies and earn discounts. Scope custom-quote projects in phases to spread investment over the work.
Pick the track that fits your work.
Every Grey Matter service is priced one of two ways. Pick the page that matches the work you're scoping.
Growth Marketing
Strategy-based pricing.
Four campaign strategies, each built for a specific buyer barrier. Pick one, or stack and save up to 20%. Strategy, creative, copy, and channel management all included.
See growth marketing pricing →Sales Enablement
The system that closes what marketing creates.
Standalone, or layered onto any growth marketing strategy. Buying committee maps, competitive toolkits, qualification frameworks, outreach sequences, talk tracks, CRM structure, and reporting dashboards.
See sales enablement pricing →B2B Branding
Brand strategy projects, scoped to your market.
Positioning, messaging, visual identity, and brand architecture projects priced to the depth of the work. Brand audits, repositioning sprints, and full identity systems all available.
See branding pricing →CRM Services
HubSpot and revenue ops, scoped to your stack.
Implementation, migration, optimization, and ongoing administration. Pricing depends on tech stack complexity, data volume, integration depth, and team enablement needs.
See CRM pricing →Web Development
Conversion-focused websites, scoped to the build.
Marketing sites, full rebuilds, and ongoing iteration. Pricing depends on page count, content production needs, design depth, and platform requirements.
See web development pricing →Most teams use a combination.
A common pattern: scope a custom-quote Web Development project to launch a new conversion-focused site, lay down a CRM foundation that captures every signal, then layer growth marketing strategies on top to drive qualified traffic. Branding work often runs in parallel when positioning needs to shift. We'll structure the proposal so it reflects how the work actually fits together, not how it's listed on five separate pages.
Scope a combined engagement →Pricing model questions, answered.
What's the difference between subscription and custom-quote pricing?
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Growth Marketing and Sales Enablement run as monthly subscriptions because the work compounds in 90-day cycles. Branding, CRM, and Web Development are project-based because the scope and timeline depend heavily on what you're trying to build.
Can I combine subscription strategies with custom-quote projects?
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Yes. Most engagements include both. A common pattern: scope a Web Development project to launch a new conversion-focused site, then layer growth marketing strategies on top to drive qualified traffic to it.
Do you offer discounts for stacked services across pricing models?
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Stacking discounts amongst subscription strategies are automatic. For combined engagements that include custom-quote work, we'll structure the proposal to reflect efficiencies in the team capacity and shared discovery.
How do I know which pricing model fits my situation?
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If you have ongoing demand-generation needs, subscription strategies are the right fit. If you have a defined project with a beginning, middle, and end, custom-quote is the right model. We're happy to walk through both in a scoping conversation.
Not sure which pricing model fits? Let's scope it together.
Tell us about the work. We'll point you to the right pricing model and structure a proposal that fits.