Free Tools
B2B Marketing Tools
Free, no-login tools to help B2B leaders plan smarter marketing. No forms to fill out before you use them.
Calculator
B2B Funnel Calculator
Work backward from a revenue goal to the traffic and leads you need. Industry benchmarks built in, fully editable.
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Calculator
B2B Marketing Budget Calculator
Find out what companies your size actually spend on marketing. Enter your revenue, industry, and growth goals to get a benchmarked range in under a minute.
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Calculator
ROAS Calculator
Calculate your return on ad spend, find your break-even ROAS, and see what a good ROAS looks like.
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Calculator
Cohort ROAS Calculator
Track how B2B ad spend matures over 30, 60, 90, 180 and 365 days.
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Calculator
Weighted Pipeline ROAS Calculator
Project your ad return before deals close, weighted by your historical close rate.
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More tools coming. If there's a calculation or planning framework you wish existed, tell us what you need.