B2B Marketing Tools
Free, no-login tools to help B2B leaders plan smarter marketing. No forms to fill out before you use them.
B2B Funnel Calculator
Work backward from a revenue goal to the traffic and leads you need. Industry benchmarks built in, fully editable.
B2B Marketing Budget Calculator
Find out what companies your size actually spend on marketing. Enter your revenue, industry, and growth goals to get a benchmarked range in under a minute.
ROAS Calculator
Calculate your return on ad spend, find your break-even ROAS, and see what a good ROAS looks like.
Cohort ROAS Calculator
Track how B2B ad spend matures over 30, 60, 90, 180 and 365 days.
Weighted Pipeline ROAS Calculator
Project your ad return before deals close, weighted by your historical close rate.
Sales Team Capacity Calculator
See how many leads your SDRs and AEs can realistically work, and find the bottleneck before volume gets ahead of the team.
More tools coming. If there's a calculation or planning framework you wish existed, tell us what you need.