Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
Why Lead Nurturing Could Be Your Most Effective Marketing Strategy
You work your pants off to come up with great content ideas and provide a seamless experience to your visitors. Yet, you just can’t seem to be able to turn your inbound traffic into cold hard cash. Lead nurturing might be the answer to your problems. Let’s be honest: not all of your visitors will … Read more
Benefits of Content Marketing For Businesses
If you find yourself intimidated by the concept of content marketing, you are not alone. More than 2 million blog posts are published every single day, and a new website is created every half a second. With all that noise, making your content stand out, driving traffic and increasing engagement is a colossal task. Companies are spending more money, … Read more
3 Ways AI Will Impact Marketing
It is an exciting time to be passionate about technology and the pace it’s evolving at. Artificial Intelligence, machine learning, algorithms, and more continue to truly transform industries. If we look at current trends where AI is leveraged (healthcare, finance, and more), we can’t help but ask; how will AI impact marketing? Here are 3 areas where … Read more
“What Makes You Different?”
A question as old as time and something that every company wants to know as they evaluate their potential inbound marketing partner. A typical response includes something around having the best talent or an innovative process. While that’s great, we believe that there are two distinct gaps that Grey Matter can fill for your organization. … Read more
Blend Best Practices & Next Practices
At Grey Matter, we hear and read a lot about marketing best practices, whether that is via a blog post like our own or one of the many marketing conventions we attend. While we completely agree that every marketing organization should be incorporating best practices for their clients, and we agree with the definition of … Read more
Three Reasons Why People Aren’t Opening Your Email Newsletters
As many of us know, even with all of the new marketing technology and software that appears to be released every single day, email marketing is still one of the most effective and efficient marketing strategies for businesses of all sizes. Nothing else really exists that allows business owners to reach a large number of … Read more
5 Ways To Repurpose Your Content [Infographic]
13 Small Business Marketing Stats That May Surprise You [Infographic]
3 Barriers To Early Business Growth
During the work we’ve done with our partners, we’ve identified that small business owners & entrepreneurs run into 3 different but equally tough barriers to business growth from a marketing standpoint: 1. They’re Time & Budget Constrained – Owners should be focusing on what they truly excel at and leverage outside resources whether that’s through technology or more hands on … Read more
What Can Trigger A Buying Event?
There are plenty of trigger events that can spur a prospect into buying a product or service. Here are a few events that we’ve seen either create a buying process or increase the speed of the buying process. Activities within a company that trigger a higher chance of purchasing a product or service are: Company … Read more
3 Free Mobile Sales Apps You Should Be Using
1) “Sales” by HubSpot – With “Sales” by HubSpot email tracking, you get live notifications when someone opens or clicks on one of your emails. You’ll know when, how many times, where, and from what device they opened your email. A great strategy when using Sales to immediately call your prospect when you’ve been notified that they … Read more
11 Sales Rules From One of SalesForce’s Earliest Reps
We recently came across an article in Business Insider that shared how SalesForce grew at an early stage. The article highlighted one of the first sales executive’s (David Rudnitsky) who was the main catalyst for their growth. Upon reading the tips and rules that he shared with Business Insider, we felt compelled to relay them … Read more