Strategy, frameworks, and the analysis behind B2B pipeline that compounds.
Three Keywords to Seal the Deal
You do your best to convince a prospect that your products or services are better than the competition. You put yourself in their shoes and present them with the best solutions for their needs. But, no matter how interested they seem during the presentation, you never know what they’ll do when it’s time to close … Read more
Projected B2B Marketing Trends for 2020
Moving into 2020, every business wants to start off on the right foot. The new year is a fresh start to try new marketing and sales initiatives, revamp old ones, and reset from last year. It can be a daunting task to know where to focus when it comes to new and emerging trends. Frankly, … Read more
Three Marketing Strategies For a Better 2020
As the year comes to an end, business leaders use this time to reflect on business growth and improvements, as well as shortcomings. It’s the time when the teams wrap up their year’s work to compare it to previous years and to set goals for the future. Q4 is wrapping up, but do you have … Read more
Tracking Marketing & Sales KPIs for Your Business
KPIs, or Key Performance Indicators, are metrics used to track the performance of a business, a department, or individuals against goals. – HubSpot At its core, KPIs are used for businesses to measure how well they’re doing by looking at internal goals and statistics. Once you measure your performance, you can track how things improve … Read more
3 Simple Ways to Increase Your Email Open Rate
Email marketing is an incredibly powerful tool for both B2B and B2C companies. It helps you keep in touch with your customers and maintain a strong client relationship. It works because it helps you reach them in a place they visit every day – their inbox. But once your email reaches their inbox, how do … Read more
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The B2B Guide to Google Ads
If you’re trying to grow your business and make sales, you need to be using Google Ads. Google Ads is Google’s enormously popular pay-per-click (PPC) ads platform that helps your business be found in searches. Curious about the power of using PPC? Google Ads convert 50% better than organic search results Average ROI is 200% … Read more
Why Video Marketing is Powerful in B2B
As digital marketing is on the rise, there are countless ways to grab a user’s attention. But with an overabundance of media, how do you best capture your audience, and more importantly, get them to remember your business and convert? One of the strongest digital marketing tools for B2B marketers is video. Whether it’s a … Read more
Assessing Your Sales Pipeline
When you’re a sales rep, you become intimately familiar with your sales pipeline. You know where all of your deals stand, and almost know when they will close. Being hands-on, it makes it easy to know how well your sales pipeline is doing. As a sales manager, leading a whole team of sales can make … Read more
The Importance of Understanding Your Buyer’s Journey
In sales basics, everyone learns about the “buyer’s journey,” the path a lead takes to become a client. Starting with the awareness stage, moving through the consideration stage, and ending with the decision stage. But truly understanding the psychology behind the buyer’s journey can help your sales team send the right message at the right … Read more
Grey Matter or Full Time Employee?
Every business, large or small, needs a marketing team to build brand awareness and work with the sales team to get conversions. But having a full-time employee, or multiple, may not be the most cost effective way to tackle your sales and marketing needs. Are you stuck in the decision between hiring another full-time employee … Read more
What is Marketing Automation?
Marketing Smarter, Not Harder Gone are the days of hand-typing each email, each personal message, posting each social media engagement. In the current state of marketing, you need to move as fast as the world does to stay ahead, or at least caught up. As your business grows, so should your marketing techniques. Enter marketing … Read more
Selling With Psychology
How to land more sales when you focus on the buying brain Meeting your prospect in the middle and being in the right place at the right time doesn’t often just happen. There is planning and research that goes into making the perfect sales pitch and, more importantly, landing the sale. We at Grey Matter … Read more