Transparent pricing. No surprises. No markup.
$9,900 per strategy, per month. We'll recommend the strategies that match your growth stage. Add as the data tells you to. No hourly billing. No media markup.
Built around the barrier. Not bundled for the sake of it.
Most B2B marketing programs fail not because of bad execution but because the wrong strategy was built for the wrong problem. A company stuck because no one knows they exist needs something very different from a company stuck because buyers keep choosing the incumbent. Our pricing reflects that.
We identify your barrier
We start with the specific reason buyers aren't converting. Low awareness, active comparison, switching friction, or in-market demand not captured.
We select your strategy
Each campaign strategy is purpose-built for one barrier. Pick the one that matches the barrier costing you the most pipeline today.
We run a 90-day sprint
We build, launch, and optimize in 90-day cycles. All strategy, creative, copy, and channel management is included. You focus on the conversations we generate.
You stack and save
Add strategies as your program grows. Two strategies saves 10%. Three saves 15%. Four saves 20%. Campaigns run independently. Reporting is unified.
Four barriers. Four strategies. One price.
Each growth marketing strategy runs a full 90-day sprint against a specific buyer problem. Strategy, creative, copy, and channel management all included.
High-Intent Capture
For buyers already searching. Built to intercept them before the competition does.
Some of your best prospects are in-market right now, actively searching for exactly what you do. This strategy captures that demand at the moment it exists. We build the keyword strategy, run paid and organic programs, write the conversion landing page, and set up retargeting to keep you visible through the full evaluation cycle.
Account-Based Marketing
For companies with a defined list of the right accounts. Built to get inside them.
When your addressable market is defined and you can name the companies you want to win, ABM is the right motion. We build and tier your named account list, develop a message matrix by buying role and vertical, create a high-value core asset, and run a coordinated program across LinkedIn and programmatic display to generate account-level engagement your team can act on.
Thought Leadership
For companies that need to be known before buyers start evaluating. Built to earn that credibility.
Buyers who don't know you exist will never consider you. This strategy builds the category authority and executive visibility that puts you on the radar long before a formal evaluation begins. We develop a clear, defensible anchor asset, amplify it through the right media channels, and host a webinar as a high-intent engagement event.
Competitive Conquesting
For companies where buyers already have a solution. Built to make switching feel like the obvious move.
The hardest thing to beat in B2B is inertia. Buyers who already use something, even something inferior, default to staying put unless the cost of that decision is made clear. This strategy intercepts buyers actively evaluating alternatives, positions you as the better option through direct comparison content, and runs a coordinated campaign to generate switching momentum.
Marketing generates the opportunity. Sales enablement helps close it.
Most pipeline doesn't die from lack of interest. It dies because buying committees couldn't build internal consensus, reps improvised when they should have had a system, and nobody could see where the friction came from. Sales Enablement runs alongside any growth marketing strategy as a separate program, with its own narrative and its own pricing.
See Sales Enablement pricing →Standalone, or layered onto any growth marketing strategy. Buying committee maps, competitive toolkits, qualification frameworks, outreach sequences, talk tracks, CRM structure, and reporting dashboards.
Learn more →Stack strategies. Keep more of your budget.
Each strategy runs independently but shares a common reporting and signal layer. When a buyer downloads your thought leadership asset and then searches a competitor keyword three weeks later, both programs feed into the same alert. That's the compounding effect of a stacked program.
Capture buyers actively searching today and run targeted account programs against the companies you most want to win. The most common entry point.
Build category authority for buyers who don't know you yet, while capturing the ones already in market. Awareness and conversion working together.
Open-market capture, named account programs, and category authority compounding across all three. The growth-stage program for B2B teams ready to scale.
Intercept open demand. Run named account programs. Build authority. Conquest competitor evaluations. Every barrier covered, one unified signal layer.
What's always included
No extras to buy. No tiers within tiers. Every strategy runs with the full Grey Matter operating model behind it.
Sprint strategy and planning
We build the full 90-day plan before we spend a dollar. ICP, message strategy, channel mix, offer, and campaign architecture confirmed upfront.
All creative and copywriting
Ad copy, landing page copy, email sequences, content assets. Written by strategists who understand B2B buyers, not just creative teams filling briefs.
Full program management
We run the campaigns. We manage the bids, the audiences, the test cycles, and the optimization. You get outcomes, not tasks.
Reporting tied to pipeline
We measure qualified leads, sales acceptance, and pipeline sourced. Not clicks. Not impressions. Not vanity metrics.
Ongoing optimization
Each sprint informs the next. We run structured A/B tests, review what's working, and shift the program based on real performance data every cycle.
Shared signal layer
All strategies feed into the same engagement and intent tracking layer. Stacked programs share data so the right people receive the right signal at the right time.
Things people ask before they sign
Start with the barrier that's costing you the most.
We'll tell you which strategy fits and what a 90-day program looks like for your situation. No generic pitch. No obligations.